Effective Date: March 6, 2025
Willard Cooling, Heating, Plumbing, & Electrical (“we,” “us,” or “our”) is committed to protecting your privacy and providing a safe online experience. This Privacy Policy & Messaging Terms document (“Policy”) applies to our website, https://willardac.com/ (“Website”), and governs both data collection/use and our text messaging practices. By using the Willard Cooling, Heating, Plumbing, & Electrical Website or otherwise providing information to us, you consent to the practices described in this Policy.
- Introduction
We strive to provide you with powerful, reliable online services and to ensure that your personal information remains secure. This Policy describes how we collect, use, disclose, and safeguard information when you interact with our Website or communicate with us via phone or text message. If you do not agree with the terms herein, please discontinue use of our Website and/or services.
- Collection of Your Personal Information
2.1 Information You Provide Directly
We may collect personally identifiable information, such as your name, email address, home or work address, or telephone number, when you willingly provide it (e.g., submitting forms, scheduling a service, emailing us, or calling us). We may also collect anonymous demographic information—such as your ZIP code, age, gender, preferences, interests, and favorites—which does not uniquely identify you.
2.2 Information Collected Automatically
We automatically collect information about your computer hardware and software when you visit our Website. This can include your IP address, browser type, domain names, access times, and referring website addresses. We use this data to operate and maintain the quality of our Website, as well as to provide general usage statistics.
2.3 Third-Party Links and External Sites
The Willard Cooling, Heating, Plumbing, & Electrical Website may contain links to other websites. We encourage you to review the privacy statements of those websites so that you can understand how they collect, use, and share your information. We are not responsible for the privacy statements or content on websites outside of the Willard Cooling, Heating, Plumbing, & Electrical family of websites.
- Use of Your Personal Information
Willard Cooling, Heating, Plumbing, & Electrical collects and uses your personal information to:
- Operate Our Website and Provide Services: We use your information to deliver the services you request, such as scheduling appointments or providing consultations.
- Communicate With You: We may send appointment reminders, announcements, and relevant marketing or promotional messages.
- Improve Our Offerings: We may conduct surveys and research about your opinions on current or potential new services.
- Inform You of Other Services: We may let you know about other products or services available from Willard Cooling, Heating, Plumbing, & Electrical.
- Analytics and Customization: We keep track of the pages our customers visit within our Website to determine what services are most popular. This data is also used to deliver customized content and advertising to users whose behavior indicates interest in particular subjects.
3.1 Sharing With Third Parties
- We do not sell, rent, or lease our customer lists to third parties.
- We may share data with trusted partners who help us perform analytics, send email or postal mail, provide customer support, arrange deliveries, or otherwise operate our business. These partners are prohibited from using your personal information for any purpose other than assisting us and are required to maintain its confidentiality.
- From time to time, we may contact you on behalf of external business partners about an offering that may interest you. In such cases, your unique personally identifiable information (e.g., email, name, address, telephone number) is not transferred to the third party.
- We do not share or sell anyopt-in and phone information to any third-party company for marketing purposes.
3.2 Legal Disclosures
Willard Cooling, Heating, Plumbing, & Electrical may disclose your personal information without notice if required to do so by law or in a good-faith belief that such action is necessary to:
(a) Comply with legal processes;
(b) Protect and defend our rights or property; or
(c) Act under exigent circumstances to protect the personal safety of our Website users or the public.
- Messaging Terms & Message Disclosure
4.1 Consent and Frequency
Willard Cooling, Heating, Plumbing, & Electrical may send text messages at varying frequencies (up to daily) for appointment reminders, informational updates, marketing, or related purposes. By providing your phone number, you consent to receive such messages. Message and data rates may apply, depending on your mobile carrier’s plan.
4.2 Opt-Out
- You may opt out of ALL messaging at any time by replying “STOP” to any message.
- For assistance, reply “HELP” to any message, call us at 469-270-1729, or email us at info@willardac.com.
4.3 Privacy Assurance
We do not sell, rent, or share opt-in data for text messaging with third parties for their marketing. All messages are sent in compliance with industry guidelines (including A2P 10DLC standards).
- Use of Cookies
A “cookie” is a text file placed on your hard disk by a web page server. We may use cookies to:
- Personalize Your Experience: Cookies can recall specific information you’ve entered on our Website, making it easier to use our services.
- Improve Site Functionality: Cookies help us understand how you interact with our Website so we can enhance user experience.
Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline them if you prefer. If you choose to decline cookies, you may not be able to fully experience certain interactive features of our services.
- Security of Your Personal Information
We use commercially reasonable efforts to secure your personal information from unauthorized access, use, or disclosure. Your data is stored on secured computer servers in a controlled environment. However, no method of data transmission or electronic storage is 100% secure; therefore, while we strive to protect your personal information, we cannot guarantee its absolute security.
- Changes to This Statement
Willard Cooling, Heating, Plumbing, & Electrical may occasionally update this Privacy Policy & Messaging Terms to reflect company and customer feedback or changes to legal requirements. Any material changes will be posted on our Website. We encourage you to periodically review this Policy so you remain informed of how Willard Cooling, Heating, Plumbing, & Electrical protects your information.
- Contact Information
We welcome your comments or questions regarding this Privacy Policy & Messaging Terms. If you believe we have not adhered to this Statement or if you have any questions about our data practices, please contact us:
- Phone: 469-270-1729
- Email: info@willardac.com
- Address: 2313 Michigan Ct, Arlington, TX 76016
We will use commercially reasonable efforts to promptly determine and address any issues.
By using the Willard Cooling, Heating, Plumbing, & Electrical Website or otherwise providing us with your personal information, you acknowledge and accept the practices and terms set forth in this Privacy Policy & Messaging Terms.
